KRAFT Singles Unwraps Big Family Fun With Disney On Ice

KRAFT Singles, America’s favorite brand of American cheese, has partnered with Disney On Ice to bring the magic of Disney to consumers nationwide. Now through May 31, 2011, any KRAFT Singles package wrapper can be redeemed for a pair of 50 percent discounted tickets to any of five fantastic Disney On Ice shows playing across America, including Disney-Pixar’s Toy Story 3.

“Whether it’s a meal or a fun activity, parents are still looking for good value options that can please the whole family,” said Sherina Smith, Senior Brand Manager, KRAFT Singles. “That’s why KRAFT Singles and Disney On Ice have teamed up to deliver a crowd-pleasing, budget-friendly partnership; they really do make a perfect pair.”

To participate, consumers simply trade in the KRAFT Singles package wrapper during the period of January 1 through May 31, 2011 to receive two 50 percent discounted tickets. Redemption is easy with three options: KRAFT Singles package wrappers can be redeemed directly at the venue box office; mailed directly to the venue box office; or mailed to Disney On Ice’s customer service center. (1) Complete details available at www.disneyoniceoffer.com.

“Similar to our offer with Minor League Baseball, this partnership brings tremendous value to consumers simply for enjoying a product they already love,” said Smith. “Depending on the show and locality, a family of four could save from $20 to more than $160 through this fantastic offer.”

The Disney fantasy comes to life in the following shows*:

• Disney-Pixar’s Toy Story 3: The toys are back in town! On the heels of the popular movie release, watch as Woody, Buzz Lightyear, Jessie, Rex and the rest of the gang set out on an exciting mission to return to Andy’s house.
• Mickey & Minnie’s Magical Journey: Make imagination your destination! Join tour guides Mickey Mouse and Minnie Mouse on an adventure exploring several popular Disney   destinations.
• Princess Classics: Get to know the most celebrated princesses from Disney’s classic fairytales.
• Princess Wishes: Enter a world of wishes with Disney’s most celebrated royalty where believing is just the beginning.
• Let’s Celebrate!: It’s one colossal party on ice with all your beloved Disney friends in an incredible medley of holidays, celebrations and festivals from around the globe.

The KRAFT Singles partnership with Disney On Ice is being supported with television, radio, print and online advertisements across the county, retail support in-store and in-venue signage. Disney On Ice is produced by Feld Entertainment, Inc. For more details on this enchanting offer, including location, dates and specific show information, please visit www.disneyoniceoffer.com.

Visit www.kraftsingles.com to find recipes featuring KRAFT Singles that are sure to help the whole family “skate” into and enjoy the new year.

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• Character Updates and News for January 2011 (chipandco.com)

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