Kellogg’s Announces New Orange Rice Krispies in Time for Spooky Season

Please note: some posts may contain affiliate links which means our team could earn money if you purchase products from our site
Kellogg's Announces New Orange Rice Krispies in Time for Spooky Season

Orange you glad your favorite cereal for making deliciously spooky treats is now available in the boldest, brightest color of the season? Introducing new Kellogg’s® Rice Krispies® Shocking Orange Colored Cereal – your new favorite ingredient for Halloween and fall-themed treats.

From jack-o-lantern sweets to candy corn treats, Halloween is one of the most popular treat-making moments each year so Snap, Crackle and Pop wanted to make it even easier for fans to scare up some spooktacular creations. That’s why Rice Krispies Shocking Orange Colored Cereal is colorful and creepy right out of the box.

Related: Oh, My Gourd Cupcake is a Fun & Festive Treat at the Magic Kingdom

“We love seeing the scary-delicious treats families dream up with Kellogg’s Rice Krispies Cereal for the Halloween season and beyond,” said Sadie Garcia, Director of Brand Marketing at Kellogg Company. “Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg’s Rice Krispies Cereal, plus, the festive color of the fall. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire.”

The best part? Shocking Orange features the same original taste and crisped rice cereal crunch that families know and love, with the added fun of festive fall color, so it’s easy to swap into any breakfast bowls or treat-making traditions. Just substitute Shocking Orange for Original in any Rice Krispies homemade treat recipe – it’s that easy!

Related: Pumpkin Donut and Cold Brew are a perfect fall treat at Everglazed Donuts

Cereal lovers looking to get into the Halloween spirit can find Kellogg’s Rice Krispies Shocking Orange Colored Cereal at retailers nationwide starting in August for a suggested retail price of $4.49 for a 7.50-ounce box and $5.49 for a 12-ounce box.

For more treat-making inspiration and to keep up with all things Rice Krispies, visit and follow along on TikTokInstagramTwitter and Facebook and be sure to check back here at Chip and Company for more yummy treats!


Let our friends at Destinations to Travel help you book your next Disney Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.

Get started below for your FREE No Obligation Quote.

Book With our friends at Destinations to Travel

MM slash DD slash YYYY
This field is for validation purposes and should be left unchanged.

For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow us on, Facebook, Instagram, and Youtube. Don't forget to check out the Chip and Company Radio Network too!

Written by:

3,093 Posts

Kaitlyn is a writer, painter, and artist based just north of Baltimore, Maryland. She is a previous participant in the Disney College Program and has years of experience with Walt Disney World Parks and Resorts and with Universal Orlando Resort. Her and her big 'Ohana are frequent visitors to the parks and resorts and she is always up for another trip to visit her favorite castles! Kaitlyn is the News & Entertainment Writer for Chip and Company and is passionate about writing and storytelling.
View All Posts
Follow Me :