Joffrey’s Coffee is Now Disney’s Official Specialty Brand Coffee

Taking into consideration I do not even drink coffee, the amount of information I have about Disney coffee is quite impressive but this is not a positive for Disney. Normally I hear about the coffee in Disney via  grumblings and comments that the only thing good about leaving Disney is a decent cup of coffee. Yes, there are a few places I hear to get good coffee…think Kona, but all in all the coffee at Disney is just not doing the job. But all that is changing, as Disney has just announced that they have entered into a long-term strategic alliance with Tampa based Joffrey’s Coffee & Tea Co.

Joffrey’s is not only the official specialty coffee of Walt Disney World, but also Disneyland resort and all the Disney Vacation Club properties as well.

“We are thrilled to be creating unique coffee blends exclusively for Disney guests,” said Chris de Mezzo, Joffrey’s roastmaster and chief operating officer, in a prepared statement. “After all, a Disney vacation is like none other, so the coffee that Disney guests drink should be like none other, as well.”

Joffrey’s coffee is not completely new to Walt Disney World as it has been sold at kiosks around the Walt Disney World Resort, they will now have an expanded presence and available at select dining locations, as well as making special flavors only available on Disney property.

“We are committed to providing our guests with exceptional beverage options and expanding our relationship with Joffrey’s will complement our efforts,” said Maribeth Bisienere, vice president, Food & Beverage and Merchandise for Walt Disney Parks and Resorts. “Joffrey’s focus on innovation and specialty blends aligns with our desire to enhance our guests’ experiences with memorable and unique offerings.”

So for all you coffee drinkers out there…does this help the Great Coffee Search at Disney?

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