JCPenney’s new Cinderella merchandise is what dreams are made of. Inspired by Disney’s new live action film coming to theatres, March 13, 2015, the special line of products will make every girl’s “fairy tale dream a reality.”
“The Cinderella story perfectly aligns with our ‘fit’ promise at JCPenney. It’s a story about the power of transformation, and how Cinderella found her inner confidence and self-esteem that enabled her true potential to emerge,” said Deb Berman, chief marketing officer for JCPenney. “Through our collaborative efforts with Disney around the release of ‘Cinderella,’ we have an opportunity to generate additional awareness of our Disney shops and exclusive merchandise, as well as reinforce how JCPenney fits life’s momentous occasions.”
JCPenney opened the Disney shop in October of 2013 with an extensive collection of costumes, children’s clothes and toys. Available in 565 stores and on line, JCPenney plans to add an additional 116 stores this year.
To celebrate the new Cinderella movie, JC Penney will have a special section with role-play dresses and accessories, plush toys, dolls, figurines and a tea set. Tee-shirts, PJs, a tulle dress and a special offer – (Feb 19 to April 15) spend $25 or more and receive a free re-usable Cinderella tote bag will have me spending my tax return at JCPenney next week. A special deluxe ball gown costume and set of make-believe “glass” slippers are at the top of my list for a special birthday girl.
As a Disney Addict, JCPenney has become one of the top stops when looking for Disney products to add to my collection of outfits or gifts for my grand kids.
Loretta Garcia, Entertaiment Writer for Chip and Co bringing you the latest and greatest Disney news.
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