Disney UK announced today the launch of Jake‘s World, a brand new online destination for kids inspired by Disney Junior’s #1 rating series, Jake and the NeverLand Pirates. The most recent addition to Disney’s successful raft of digital environments, which include BAFTA-nominated Club Penguin, and Disney Channel inspired Superbia, Jake‘s World will offer kids a fun and immersive experience to complement the new series, which launched this month on Disney Junior.
Aimed at 4 to 7 year olds, Jake‘s World enhances children’s enjoyment of Jake and the Never Land Pirates by inviting them to interact with Jake and discover a whole range of magical features. Kids are able to create their own avatar and customise an individual pirate hideout, play games with Jake and his crew, and explore Never Land. As children play, they earn rewards, which can be used to enhance their own avatar and pirate hideout.
Upcoming games include Jake‘s Skate Escape, an obstacle race through three scenes of different terrain, which requires excellent hand-eye coordination and helps kids improve their motor skills. Go Bananas pushes children’s directional skills and coordination as they catch bananas before the greedy Hook. All the games are across three levels and are designed to support early learning skills in a fun and engaging way, as well as stimulate and challenge young minds on a range of levels.
Jake‘s World is designed to help parents and children to have fun and learn together. Mums and dads will be encouraged to log on to Facebook and tune in to Disney Junior for various events to unlock bonus content for their kids.
Jake and the Never Land Pirates was the first animated series created for Disney Junior and has achieved huge ratings success in the UK and across EMEA, reaching a total of 4.2 million and 29.5 million[1] individuals respectively in the last quarter alone. The star-studded second season featuring celebrity guest voice artists Sharon Osbourne and David Arquette, premieres on 16th April 2012, with a third season green lit for 2013 on the back of the global success of the series.
Anna Hill, CMO, The Walt Disney Company UK, comments: “We are thrilled to be able to offer young fans of Jake and the Never Land Pirates a magical new way to engage with our number one show. As with all Disney Junior series, its success is built on using great characters and storytelling to create a real emotional connection with its audience and Jake‘s World will expand on these themes. Kids have a natural curiosity and sense of fun, and the web is a wonderful way to make new discoveries about familiar friends.”
A unique platform for self-expression and personalisation, Jake‘s World contains a vast array of engaging content to create a truly unique online experience. As with all Disney’s virtual worlds, Jake‘s World s a safe online game, giving parents confidence that their children can enjoy the internet securely.
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