Holoride, Disney, Marvel And Audi Making VR In Cars A Reality

Wouldn’t it be cool to be able to experience virtual reality while being a passenger in a car?  Thanks to Audi, Disney, Marvel and Holoride, this virtual reality experience is becoming a reality!

The first public demo of “Rocket’s Rescue Run” debuted at the 2019 Consumer Electronics Show at a racetrack in Las Vegas.  The experience included a ride in a new Audi E-Tron with an Oculus Rift virtual reality headset.  I think that we can all expect anything that Disney’s Games and Interactive Experiences unit is involved with will be an amazing experience!  (This is the same group that brought you Star Wars: Jedi Challenges which is a lightsaber duel augmented reality experience.)

Holoride is now a startup, however, it originally began as a project within Audi.  Holoride’s mission is to create VR content with the objective of entertaining ride-hailing passengers.  They use data from the cars to thoroughly enhance the VR experience.  The concept itself is similar to VR roller coasters such as Kraken found at SeaWorld Orlando, which until recently used VR headsets to enhance the ride experience.

Are you like me and experience motion sickness if you look at your phone or read a book while in a moving car?  You may still be able to experience this technology!  Because your movements during the VR experience would match the movements of the car it should theoretically alleviate motion sickness symptoms for those that participate in this new technology.  Assuming this holds true, even if one can’t watch a movie in the back of a car they will potentially have a form of in-car entertainment that they can enjoy!

Check out this commercial that depicts what this experience would be like:

Doesn’t this just look like so much fun?!  I for one would love to see this technology be available in the Minnie Vans.  Traveling to and from Orlando International Airport would be such a fun experience and it would be a great way to start (and eventually end) a vacation!  What do you think about using virtual reality in cars as entertainment for passengers?  Let me know in the comments.

Photo Credit/ Source: Sean O’Kane/ The Verge

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