A beer advertisement featuring Snow White blowing smoke rings while lying in bed with seven semi-naked dwarves has reportedly left Disney fuming.
The raunchy Jamieson’s Raspberry Ale ad renamed the fairytale cartoon heroine “Ho White”.
Loveable Disney dwarves, like Sleepy, Happy and Doc, were replaced with Filthy, Smarmy and Randy to portray different types of drinkers. Campaign creators The Foundry claimed the idea was to convince Australian drinkers that the fruit-flavoured beer was “anything but sweet”. But the ad has come to the attention of the entertainment giant which licenses Snow White, according to Australia’s Daily Telegraph.
The Foundry says it has had “a little bit of contact” with Disney over the issue, the paper said. The campaign’s official website, anythingbutsweet.com, could not be accessed. The Foundry’s site had featured pictures of Ho White but links to the campaign appeared to have been disabled.
Australia’s Food Week website speculated that this may be due to a copyright infringement.