Hawaii resort Aulani may be key to Disney growth

Hawaii resort Aulani may be key to Disney growth

A great read from the Daily Disney at the Orlando Sentinel:

Nineteen months after breaking ground, Disney today will begin selling time-share interests in Aulani, a high-rise resort in Hawaii that company executives hope will be a template for future growth in their $11 billion-a-year theme-park division.

The 841-room hotel and time share, which carries a reported $800 million price tag, is the first test of Disney’s strategy to build stand-alone resorts and niche attractions in markets far from its massive theme-park resorts in Orlando and Anaheim, Calif.


If successful, Aulani will likely serve as a model for similar Disney projects in other markets — such as in Washington, where the company last year paid $11 million for 15 acres as a potential resort site. If it flops, Disney executives will be left scrambling for new strategies to wring profit growth from a maturing U.S. theme-park market.

“It’ll be a test to see if their brand can extend … outside of their traditional business,” said Michael Corty, a stock analyst who follows Walt Disney Co. for Morningstar Inc. “I would say they’ll be tested outside of their parks.”

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Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.
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