Hard Rock Hotel at Universal Orlando Lit Up in Pink to Support PINKTOBER

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Hard Rock Hotel at Universal Orlando Paints It Pink for Breast Cancer Awareness in October

The iconic Hard Rock Hotel at Universal Orlando is going all out in its support for breast cancer awareness throughout the month of October with a series of “PINKTOBER” activations.

Related: See the M3GAN Flash Mob Perform at Universal Orlando

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PINKTOBER Highlights

  • The front of the prestigious hotel and its iconic guitar fountain are bathed in a radiant pink glow, symbolizing their dedication to the cause.
  • Select guest rooms have been transformed into pink havens with pink sheets adorning the beds. A commendable gesture, as the hotel pledges to donate a portion of each night’s room rate to charity for every booking of these special rooms during October. Guests are encouraged to request a stay in one of these distinctive pink-sheeted rooms upon their arrival.
  • For the musically inclined, pink co-branded Gibson guitars are available for guests to borrow, strum, and harmonize within the comfort of their rooms.
  • The Rock Shop is proudly showcasing limited-edition PINKTOBER merchandise, and a percentage of the proceeds from these sales will be channeled towards charitable causes.
  • Guests can savor specially crafted pink drinks at the Beach Club, The Kitchen, and Velvet Bar, with a fraction of the cost being donated to charity, amplifying their commitment to the cause.

Hard Rock International and the Seminole Tribe of Florida have collaborated with the American Cancer Society to commemorate tribal member Nancy Frank’s incredible 20th anniversary of breast cancer survival. A special, limited-edition pin, designed by tribe member and Native American artist Victoria Billie Osceola, is now available. The heartwarming part is that 100% of the proceeds from this commemorative pin, available throughout October and Indigenous People’s Month in November, will be directed to the American Cancer Society.


Related: Lineup Announced for Universal Orlando Resort’s Rock the Universe 2024

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Hard Rock International offers exclusive limited-edition merchandise, including a PINKTOBER-themed Hard Rock t-shirt, hat, water bottle, and tote bag. These items not only serve as tokens of support for breast cancer awareness and research but also contribute to the cause. Through the Hard Rock Heals Foundation, a share of the proceeds will go to charities dedicated to raising awareness and funding for breast cancer research.

For those interested in supporting this heartfelt cause, the PINKTOBER commemorative pin and 2023 retail collection are now available in stores and online at Rock Shops.

About Hard Rock Heals Foundation

The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization that oversees all philanthropic outreach for Hard Rock International. Their belief in the power of music to stir emotions, inspire, connect, and restore is at the core of their mission. Since its inception in 1971, Hard Rock International has united people worldwide through the power of music and has collaborated with artists from emerging talents to iconic figures in support of charitable efforts globally. The Hard Rock Heals Foundation extends grants and assistance to individuals with the common goal of healing through the power of music. Their partnerships with like-minded, music-centric organizations serve as a conduit to improve lives and promote wellness.


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Chris is a Pennsylvania native who escaped the cold and relocated to the Orlando area. Our resident Universal expert, Chris has been visiting the Universal Orlando Resort since the 1990s. Chris is a Universal and Walt Disney World Passholder, and can often be found exploring the parks taking in the sites (and finding new things to write about!).
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