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Great article from the Orlando Sentinel about the over 4 million people who signed up for the Free Birthday promotion Disney ran last year:
Walt Disney Parks and Resorts says approximately 4 million people registered online for free theme-park tickets in 2009 as part of the company’s “Free on Your Birthday” marketing campaign.
It’s unclear exactly how many of those people actually picked up and used their tickets. But Disney said in September that the redemption rate was running around 30 percent.
That implies that Walt Disney World and Disneyland ultimately gave away about 1.2 million free tickets for the year.
The birthday promotion ended Dec. 31. Disney has replaced it this year with its “Give a Day, Get a Day” campaign, in which people who volunteer for a day of community service can get a free theme park ticket.
The “Give a Day” promotion will continue until Dec. 15 or until 1 million free tickets have been distributed.
Click here to keep reading
Picture above: At Disney World, Seattle resident Andrew DaCosta was the first person in the nation to receive free admission to a Disney theme park on a birthday. (PRESTON MACK, WALT DISNEY WORLD / January 1, 2009)
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