Yesterday in Epcot at Walt Disney World a ceremony was held with Florida Governor Rick Scott who made the announcement that Florida has become the first state which had over 100 million tourists, both international and out-of-state, they reached 105 million. The record before that was 2014 where there were 98.5 million tourists. Scott had set this goal a few years back and state and tourist officials said it took some time to get to this number.
Governor Scott said;
“I am proud to announce that Florida has surpassed our tourism goal and welcomed a historic 105 million visitors to our state in 2015. The number of travel-related jobs also reached a record high, with 1.2 million Floridians employed in the tourism industry. Tourism plays an important role in supporting our economy, and we will continue to make strategic investments in the tourism industry to keep Florida on track to becoming first for jobs. With five consecutive record years for tourism, it is time to set our goal even higher, and I look forward to welcoming 115 million visitors to the Sunshine State this year.”
Now Scott has set a new goal, he would like to see 115 Million visitors to the sunshine state. This is not unreachable, says Will Seccombe who is the president of Visit Florida. Especially with the strength of marketing in the U.K and Latin America. It was noted that between the months of January and June, Florida recorded 54.1 visitors, which has been the highest numbers of tourists to visit in the first quarter.
Seccombe also stated that the success of Orlando, home of Walt Disney World, is critical in attracting tourist. He was quoted saying:
“Orlando is the most visited destination in the United States. It’s the most visited city. And certainly the home of the theme park capital of the world, right? No place else on earth can compare to that.”
Orlando recorded 62 million visitors, which includes in-state, out-of-state and international visitors, George Aguel, Visit Orlando’s chief executive officer said that 2015 has shown higher numbers, but he didn’t go into details. Numbers are expected to be released in April.
Chairman of Walt Disney Parks & Resorts, Bob Chapek, said he couldn’t be happier to be part of a company which helps Florida tourism thrive.
I am sure Disney played a major factor in driving these numbers to a new record. What do you think?
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