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If you go to Disney.com you are in for a pleasant surprise ! You will finally see what many of us have been waiting for…a newly refurbished website!! The image above is a screen shot of the new site to give you an idea of some of the new changes. The Walt Disney Company has been working on this reboot for nearly a year now within their digital division and the primary aim of the site is to deliver a robust entertainment experience.
James Pitaro, Disney Interactive co-President, came to the Walt Disney Company from Yahoo in 2010 to help with the main focus Disney has moved to with the new site and delivery to multiple devices, including tablets and smartphones. Pitaro refers to the shift as the “digital gateway to Disney” and sites that the new change is not without risk.
Pitaro said, “The new Disney.com is a much cleaner and more elegant site and a significant change from the legacy site, and any time you make material changes to a Web experience that has a large audience, you have potential to unsettle some users…That said, we take a lot of pride in the new entertainment experience we’ve created and are confident that the multi-platform site will both further engage our current Guests and bring in new ones.”
Many changes have been improvements to the old site, such as load time with has drastically improved and a minimalist design that is meant to put guests first. The site now gets much more fresh content from many Disney units, including Marvel and Pixar, though ABC and ESPN divisions are not currently part of the new site.
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