Featured at Disney – Lego Digital Boxes in 3D

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Featured at Disney - Lego Digital Boxes in 3D 1

You might remember these Kiosks from Walt Disney World where you hold a box up of a LEGO product and it shows you 3D animation of the product – from all angles, in every detail – in your hands.

LEGO will be releasing this Digital Boxes to its chain of retail stores and Disneyland this year. So if you didn’t have a chance to try it out when they were testing at the parks you will have the opportunity very soon.

Here is the official word:

The LEGO Group is currently rolling out its augmented reality DIGITAL BOXES to all LEGO Brand Retail Stores worldwide and Disneyland after a successful evaluation phase that started in November 2008. The innovative augmented reality technology inside the DIGITAL BOX was developed and constantly improved over the last months in a partnership with metaio.

Ideally, customers want to hold the product in their hands and look at it closely from all angles. But for products like LEGO sets, it can take hours of construction before you know what the toy really looks like.

The LEGO DIGITAL BOX from the LEGO Group comes to the rescue. Children, big and small, can now hold LEGO boxes up to the DIGITAL BOX and watch a 3D animation of the product – from all angles, in every detail – in their hands. This is made possible by metaio software, which fuses virtual 3D animations into a live video of the actual product packaging. The technology not only creates a fascinating technical experience, but also gives retailers a unique selling pitch while helping to inform interested buyers. After all, customers get to see exactly how much fun there is inside!

Featured at Disney - Lego Digital Boxes in 3D 2

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