ESPN and Disney Unveils “The Year of the Super Bowl”

ESPN Unveils “The Year of the Super Bowl” A Landmark, Yearlong Celebration Building Toward ESPN’s First Super Bowl in February 2027

ESPN has officially announced “The Year of the Super Bowl,” an ambitious 12-month, multi-platform celebration leading up to the network’s historic first-ever Super Bowl production in February 2027. This collaboration between ESPN, Disney, and the NFL aims to redefine the fan experience by blending world-class storytelling with innovative technology across broadcasting, digital platforms, and Disney’s theme parks.

Related – Disney and ESPN Debut ‘We’re Going’ Campaign for Historic First Super Bowl Broadcast

“The Handoff” Kicks Off the Countdown. The initiative launched immediately following Super Bowl LX, where the Seattle Seahawks defeated the New England Patriots. A symbolic “handoff” occurred as legendary broadcaster Chris Berman ceremonially transitioned coverage from Levi’s Stadium to Scott Van Pelt at SoFi Stadium—the future site of Super Bowl LXI.

Following the game, Super Bowl MVP Kenneth Walker III and quarterback Sam Darnold continued the iconic “I’m going to Disneyland!” tradition. The celebration moved to Disneyland Park, where a custom-built set in Town Square hosted live broadcasts of First Take, SportsCenter, and NFL Live.

Yearlong Storytelling and New Content. Central to the celebration is a massive content slate designed to honor the legacy of the Big Game:

• “I Scored a Touchdown” Series: This weekly feature spotlights 61 different players who have reached the end zone in Super Bowl history. The series debuted with David Tyree, highlighting his fourth-quarter touchdown in Super Bowl XLII.
• “The Biggest Game” Video Podcast: Hosted by Emmy-winner Jeremy Schaap, this new weekly series explores six decades of iconic moments, from legendary performances to culture-shaping commercials. The first episode, featuring Chris Berman, is available now.
• “We’re Going” Campaign: A high-energy marketing spot debuted on Good Morning America, featuring over 60 Disney characters—including Buzz Lightyear, Iron Man, and Moana—all traveling toward Super Bowl LXI.

Looking Toward February 2027 The initiative will continue to evolve with signature activations at major league events, including the NFL Draft and Monday Night Football. Everything builds toward Super Bowl LXI on February 14, 2027, which will receive a comprehensive “MegaCast” treatment. This historic broadcast will feature Joe Buck and Troy Aikman on ESPN/ABC, the popular ManningCast on ESPN2, and live streaming across Disney+ and Hulu.

Disney Advertising is also introducing premium opportunities for brand partners, offering cross-platform visibility throughout this unprecedented yearlong celebration.

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