Dunkin' and Goldfish Announce New Limited Edition Pumpkin Spice Grahams

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It’s Pumpkin Spice season and Goldfish® is partnering for the first time with Dunkin’_® to bring fans a new flavor to fall for with limited edition Goldfish® Dunkin’_™ Pumpkin Spice Grahams. The limited-time flavor will be available starting September 1 wherever Goldfish® are sold for a suggested retail price of $3.39 per 6.6 oz bag. Plus, beginning on August 18 at 12pm ET, Goldfish® and Dunkin’_® are giving fans an early access opportunity to purchase these grahams by releasing a limited quantity exclusively through GoldfishSmiles on TikTok before the seasonal product starts officially rolling out in stores this September.

With notes of pumpkin, donut glaze, and warm spices – including cinnamon, cloves, and nutmeg – Goldfish® Dunkin’_™ Pumpkin Spice Grahams give fans another exciting way to celebrate a season that pumpkin spice enthusiasts look forward to all year. These limited-edition grahams are the latest in an exciting line of Goldfish® limited-time product offerings that has included Frank’s RedHot® Crackers, OLD BAY® Seasoned crackers, and Jalapeno Popper.

“We continue to take Goldfish® to the next level with new, delicious, and unexpected partnerships. The NEW Limited-Edition Goldfish® Dunkin’_™ Pumpkin Spice Graham crackers bring together two fun and iconic brands to give pumpkin spice lovers a new way to experience the sweet side of their favorite snack,” said Janda Lukin, chief marketing officer, Campbell Snacks. “This is the first time Goldfish is tapping into the pumpkin spice season and we couldn’t be more excited to partner with the brand that knows pumpkin spice the best.”

“Together with Goldfish®, we’re bringing fans a new snack to reach for during one of the most popular seasons of the year: pumpkin spice season!” said Brian Gilbert, vice president of retail business development at Dunkin’_®. “Limited-edition Goldfish® Dunkin’_™ Pumpkin Spice Grahams embody everything we love about this special time, from the warm pumpkin spices you find in our delicious latte or notes of our classic donut glaze in our baked goods. We’re confident this will be a real treat for all the pumpkin spice aficionados out there.”

Pumpkin spice lovers, rejoice! Starting on August 18 at 12pm ET, Goldfish® and Dunkin’_® are giving fans an early access opportunity to purchase Goldfish® Dunkin’™ Pumpkin Spice Grahams by releasing a limited quantity exclusively through TikTok. Fans can head to the link in bio at GoldfishSmiles for a chance to purchase while supplies last! In appreciation for the generations that made Pumpkin Spice the un-official theme of Fall, the two brands wanted to give fans and pumpkin spice enthusiasts early access to this limited-time product on the platform they love the most. Beyond buzz-driving banter on Twitter, the utilization of TikTok allows Goldfish® to continue delivering new experiences and building connection points with consumers in an authentic and playful way.

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