Dream Big Princess! A new global project for young women was announced by The Walt Disney Company. 21 talked young women from different corners of the globe will be given the chance to make digital shorts telling the stories of inspiring female role models. The Dream Big Princess film series (#DreamBigPrincess) is to be shared across Disney’s global media platforms. This is part of a campaign to unlock up to a $1 million donation to Girl Up, an initiative of the UN Foundation.
The aspiring filmmakers will each be paired with an inspirational interview subject. These subjects come from a wide variety of professions. The young women will capture the stories of these incredible individuals, along with their advice for achieving success. Academy Award® Winner Jennifer Lee is just one of the talented women who will be featured in the series.
“Using the journeys of characters like Anna, Elsa and Moana to inspire kids to dream big is at the very heart of what all of us at Disney do,” says Jennifer Lee, director/writer of Disney Frozen and CCO of Walt Disney Animation Studios. “The #DreamBigPrincess series is the perfect extension of that vision, providing a powerful platform for the next generation of aspiring filmmakers to create content about the women who have inspired them.”
Unveiled at the United Nations Foundation’s Girl Up Leadership Summit in Washington, D.C., the 21 participants took part in a unique workshop to give them the tools they can use to make their digital shorts. Each video will be shot on iPhone X and will be edited using Final Cut Pro X running on MacBook Pro. The aspiring filmmakers will also participate in a unique workshop including hands-on training from Apple technical experts, mentoring sessions with female-led production company Summerjax and creative inspiration from Disney storytelling veterans.
With ongoing mentorship from Disney, Apple and Summerjax the young women will embark on their own creative journeys back in their home countries following the workshop. Their videos will debut across certain social media in October, helping drive an up to $1 million donation from Disney Worldwide Services to Girl Up.
“Each young #DreamBigPrincess director brings her own unique perspective and experience but what they all share is a passion for storytelling and making a difference in the world,” says Zenia Mucha, Senior Executive Vice President, Communications, The Walt Disney Company, “Our goal is to offer them the right mix of practical skills and creative inspiration to bring their vision to life.”
Not only is this campaign supporting young aspiring filmmakers and sharing inspiring stories around the world, the #DreamBigPrincess campaign aims to make a tangible difference for girls who face challenges in achieving their dreams. Through Disney’s collaboration with Girl Up, for each like or share of a video or photo with #DreamBigPrincess on Facebook, Instagram or Twitter, Disney Worldwide Services will donate US $1 to Girl Up, in support of girls’ leadership and empowerment (minimum donation: $500,000/maximum donation: $1 million). This charitable activation will kick off on October 10 and run until November 20, 2018. The collaboration exemplifies Disney’s efforts to provide inspiration and opportunity to kids around the world.
“The resources provided by Disney to empower girls and help them learn about the importance of storytelling will give them the confidence they need to achieve their own goals and advocate for others,” comments Girl Up Co- Executive Director, Melissa Kilby. “Last year’s donation from Disney has already allowed us to extend the network of Girl Up Clubs outside the US by more than 50 percent, representing a huge opportunity for thousands of girls to gain the leadership skills that will help achieve future goals.”
This year’s initiative builds on the success of the #DreamBigPrincess Global Photography series, which saw 19 female photographers from 15 countries capture inspiring stories of real world women and girls to encourage kids to reach for their goals. The precedent-setting campaign reached millions of families around the world unlocking a $1 million donation to Girl Up in less than five days. The images from the multi-award-winning campaign were also honored with an exhibition at the United Nations Headquarters in New York City.
Source and Photo Credit: The Walt Disney Company
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