Just in time for Mickey Mouse’s 90th Anniversary on Sunday, Nov. 18, 2018, Dole has updated 19 of the popular party dishes from the 1920s, 1930s, 1940s, 1950s, and 1960s to accommodate today’s vegan and healthy-eating demands.
Launched on Oct. 15 and continuing through January 2019, the program presents Mickey Mouse as the world’s Everyday Hero and True Original through 19 new Dole Mickey Mouse-inspired recipes and how-to recipe videos themed to different Mickey Mouse eras plus images of the True Original on tens of millions of DOLE® Bananas, Pineapples, packaged salads, and vegetables in the U.S and Canadian supermarkets continent-wide.
Dole first teamed up with Disney in 1976 when the produce giant become the sponsor of Walt Disney’s Enchanted Tiki Room at the Disneyland Resort and at the Magic Kingdom in Walt Disney World –a sponsorship that continues in California and resulted in the creation of the iconic Dole Whip now available at Disney Parks and Resorts worldwide.
At the heart of the program are 19 original Dole entrée, salad, side dish, smoothie, and dessert recipes made with DOLE® fresh fruits and vegetable and themed to one of three Mickey Mouse eras –Classic, Old School, or Modern.
The six “Classic Mickey” recipes, honoring Mickey Mouse in the 1920s and 1930s, include:
“Dole Mushroom Rockefeller, ”a non-seafood alternative to Oysters Rockefeller:
“Steamboat Willie Green Apple Waldorf, ”a Mickey version of the classic New York salad;
“Dole Pineapple Julep Smoothie, ”a nutritious take on the New Orleans cocktail;
Creamy Caesar Sprouts Salad, ”featuring fresh DOLE Brussels sprouts
the meatless “Dole Hearty Veggie Nutloaf, ”
and perhaps the most-iconic pineapple dessert ever, the “Dole Pineapple Downside-Up Cake.”
Old School Mickey (1940-1960)
- “Feta Toon-a Noodle Casserole,” an animated version of the iconic dish
- “No-Cook Beans & Greens Salad”
- “Dole Lemon Tahini Yogurt Chiffon Cake”
- “Dole Crunchy Vegetable Nutloaf”
- “Dole’s New Chicken-a-la-King”
- “True Original Mickey Mouse Banana-Chocolate Split,” Dole’s official, healthier-dessert salute to the Mouse made with DOLE® Bananas.
- “Dole Roasted ‘Not’ Dog,” made with roasted DOLE Carrots and the DOLE Sweet Apple Slawesome! Kit takes its cue from Mickey’s first spoken words – “Hot dogs, Hot dogs! – in the 1929 Disney short, The Karnival Kid
Modern Mickey (1980-2000s)
- “Grilled Salmon Spice Surprise”
- “Avocado Chicken Sesame Salad”
- “Kicked-up Curried Cream Spinach”
- “Coco-Nana Birthday Cupcakes,” complete with chocolate mouse ears
- Inspired by one of Mickey’s favorite expressions, Dole is also offering two flavors of “Gosh-Golly-Gee Clubhouse Smoothies Remix” – Pineapple & Carrot, and PB&J.
In 2006 Disney became the first major media company to establish a Nutrition Guideline Policy to associate its brands and characters with a more nutritious portfolio of foods and beverages.
This year Dole and Disney come together to celebrate with four months of activities highlighted by fresh takes on classic recipes and new dishes honoring the iconic True Original and the two brands’ long collaborative friendship.
The new recipes are the latest twist of Dole’s yearlong “Powering the Hero Within” (#DoleHero) initiative, which culminates with a four-month salute to Mickey Mouse’s 90th combining new recipes and how-to recipe videos themed to different Mickey eras with images of Disney’s true original on tens of millions of DOLE® Bananas, Pineapples, packaged salads and vegetables in U.S and Canadian supermarkets.
“Dole and Disney have a rich history of working together toward happier, healthier families, and encouraging kids of all ages to eat better and be more active,” said William Goldfield, Dole’s director of communications. “Since our relationship has always centered on the intersection of fun and food, we knew we wanted to celebrate Mickey’s 90thin a big way.”
The 13 remaining Mickey recipes will be unveiled in the coming weeks. All 19 original recipes, videos, and other content will be available on the Dole Pinterest page or at www.dole.com/disneymickeymouse.
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