Disney’s Sophia the First breaks records

Disney Channel’s #1 Telecast of Ever in Girls 2-5, #2 in Kids 2-5 and #1 Preschool Telecast in Total Viewers, Kids 2-11 and Adults 18-49

The past Sunday the premiere of Disney Junior’s “Sofia the First,” an animated fairy tale about a little girl who becomes a princess, delivered a crowning glory of 5.2 million Total Viewers on Disney Channel, handily becoming the #1 cable TV telecast of 2012 among Kids 2-5 (1.5 million/9.1 rating) and Girls 2-5 (954,000/12.2 rating). The movie also delivered with older kids and adults, attracting more than 3.0 million Kids 2-11 and more than 1.4 million Adults 18-49.

In a most impressive feat, “Sofia the First: Once Upon A Princess” ranked as the #1 cable TV telecast in 5 years in Kids 2-5 (since 11/12/2007, “Spongebob Atlantis Pantis”) and in over 10 years in Girls 2-5 (since 5/6/2002, “Oswald”). Furthermore, it now stands as Disney Channel’s #1 telecast in the network’s history among Girls 2-5, its #2 telecast among Kids 2-5 (behind “High School Musical 2”) and its #1 preschool telecast ever in Total Viewers, Adults 18-49 and Women 18-49. Breaking records already Sophia is sure to be a princess to remember!

Disney Channel will present encore telecasts all week (Tuesday, November 20 at 10:45 a.m., Wednesday, November 21 at 8:00 a.m., Thursday, November 22 at 7:00 a.m., Friday, November 23 at 6:00 a.m., Saturday, November 24 at 8:00 a.m. and Sunday, November 25 at 7:00 a.m.).

The movie also becomes available today on WATCH Disney Junior, Disney Junior On Demand and DisneyJunior.com. It is sure to be just as mych of ahit there as it was on it’s premiere!

A January premiere date for the series “Sofia the First” has yet to be announced. The movie and series will roll out internationally through mid-2013 on both Disney Channels and Disney Junior channels. The series continues Sofia’s journey of becoming the best she can be, with relatable stories, set in a magical world of castles, wizards and flying horses, designed to provide kids  fundamental lessons about developing social skills.

Created for young kids  and their parents/caregivers, “Sofia the First: Once Upon A Princess” introduces Sofia, an average girl whose life suddenly changes  when her mother marries the king of Enchancia and she becomes a princess. Sofia discovers that looking like a princess isn’t all that difficult, but displaying honesty, loyalty, courage, independence, compassion and grace is what makes one truly royal and a princess.  She also realizes that with a little help from some friends she can be the best version of herself. It stars the voices of Ariel Winter (ABC’s “Modern Family”), Sara Ramirez (ABC’s “Grey’s Anatomy”), Wayne Brady (“Let’s Make a Deal”), and Tim Gunn (“Project Runway”), Darcy Rose Byrnes, Zach Callison, Travis Willingham, Jess Harnell, Ashley Eckstein, Meghan Strange, Disney Legend Russi Taylor, Barbara Dirickson, Tress MacNeille and Jennifer Hale.

“Sofia the First: Once Upon A Princess” is a production of Disney Television Animation.

[Source: NTI, U.S. early ratings, 11/18/12.]

Related articles

• Controversy Surrounding Disney’s Newest Princess Sofia (chipandco.com)
• Apply to Host a Disney Junior Princess Sofia House Party (couponingtodisney.com)

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