Disney's "Lone Ranger" Off to a Slow Start

The “Lone Ranger” is Disney’s big budget Western movie. The “Lone Ranger” managed to wrangle in only 19.5 million in ticket sales the first 2 days. It was outdone by Despicable me 2, which made 59.5 million.

The film, starring Johnny Depp as the masked man who fights injustice was likely to finish with about $45 million at domestic theaters through Sunday, Disney said. That was far below the $60 million to $70 million predicted ahead of the film’s opening.

Disney spent an estimated $225 million to make “Lone Ranger” and more than $100 million to market the film, an action remake of a 1930s radio show and a 1950s TV series.

The film’s not so great opening is a black eye for producer Jerry Bruckheimer, director Gore Verbinski and Depp, the trio behind Disney’s uber-successful “Pirates of the Caribbean” series.

Despicable Me 2,” produced for $76 million, pulled in family audiences to dominate ticket sales over one of the year’s biggest movie-going periods, the days around the July Fourth holiday.

The film from Comcast Corp’s Universal Pictures features the voice of Steve Carell. The sequel gave Universal its biggest Wednesday opening ever and was the third-highest opening day for any animated film.

I think people just aren’t that into Westerns anymore. Which movie did you go and see this holiday weekend?

Wishing you Faith, Trust, and Pixie Dust

Sunshine

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