Disney’s “Jake and the Never Land Pirates” is TV’s No. 1 Series Among Boys

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Disney's "Jake and the Never Land Pirates" is TV’s No. 1 Series Among Boys

Disney Junior Delivers Disney Channel’s 3rd Highest-Rated Week with Preschoolers Ever; Posts Huge Ratings Increases Across All Key Demos. “Jake and the Never Land Pirates” is TV’s No. 1 Series Among Boys 2-5 for the 3rd Consecutive Week; Blows Nickelodeon’s “Bubble Guppies” Out of the Water in Head-to-Head Action in Target Demos

Disney Junior: Highlights:

In its third week, Disney Junior continued to soar, delivering Disney Channel’s third highest preschool weekly ratings of all time among Kids 2-5 (470,000/2.8 rating; +46% vs. YA) and Boys 2-5 (259,000/3.0 rating; +70% vs. YA), behind only the previous two weeks.

  • Launch to date (2/14/11-3/6/11), Disney Junior continues to outperform year-ago averages by impressive double-digit percent margins among all preschoolers and Moms: +46% among Kids 2-5 (479,000 vs. 329,000), +59% among Boys 2-5 (262,000 vs. 165,000), +32% among Girls 2-5 (217,000 vs. 164,000) and +14% among Women 18-49 (249,000 vs. 219,000).

  • Fresh off its 1st-place finish in Feb. 2011, “Jake and the Never Land Pirateswas the No. 1 TV series for the 3rd consecutive week among Boys 2-5 (474,000/5.5 rating, M-Su, 8:30 – 8:55 a.m.).

In its weekday time period (M-F, 8:30-8:55 a.m.), “Jake and the Never Land Pirates” ranked a definitive No. 1 in key demos, surpassing “Bubble Guppies” on Nickelodeon head to head by 22% in Kids 2-5 (792,000 vs. 651,000) and by 39% in Boys 2-5 (470,000 vs. 338,000).

 

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Disney's "Jake and the Never Land Pirates" is TV’s No. 1 Series Among Boys

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Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.
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