Disney Junior Delivers Disney Channel’s 3rd Highest-Rated Week with Preschoolers Ever; Posts Huge Ratings Increases Across All Key Demos. “Jake and the Never Land Pirates” is TV’s No. 1 Series Among Boys 2-5 for the 3rd Consecutive Week; Blows Nickelodeon’s “Bubble Guppies” Out of the Water in Head-to-Head Action in Target Demos
Disney Junior: Highlights:
In its third week, Disney Junior continued to soar, delivering Disney Channel’s third highest preschool weekly ratings of all time among Kids 2-5 (470,000/2.8 rating; +46% vs. YA) and Boys 2-5 (259,000/3.0 rating; +70% vs. YA), behind only the previous two weeks.
- Launch to date (2/14/11-3/6/11), Disney Junior continues to outperform year-ago averages by impressive double-digit percent margins among all preschoolers and Moms: +46% among Kids 2-5 (479,000 vs. 329,000), +59% among Boys 2-5 (262,000 vs. 165,000), +32% among Girls 2-5 (217,000 vs. 164,000) and +14% among Women 18-49 (249,000 vs. 219,000).
- Fresh off its 1st-place finish in Feb. 2011, “Jake and the Never Land Pirates” was the No. 1 TV series for the 3rd consecutive week among Boys 2-5 (474,000/5.5 rating, M-Su, 8:30 – 8:55 a.m.).
In its weekday time period (M-F, 8:30-8:55 a.m.), “Jake and the Never Land Pirates” ranked a definitive No. 1 in key demos, surpassing “Bubble Guppies” on Nickelodeon head to head by 22% in Kids 2-5 (792,000 vs. 651,000) and by 39% in Boys 2-5 (470,000 vs. 338,000).
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