Disney’s deal with Priceline excludes European site

This article comes to us from Jason Garcia at the Daily Disney.

A couple of tidbits following up on Walt Disney World’s new agreement with Priceline.com , which will have the resort’s hotel rooms appearing on the popular discount site by the middle of this month.

— The agreement does not include Booking.com, Priceline.com Inc.’s fast-growing European site. That’s significant because Booking.com is now the biggest online travel site in Europe, according to the travel-industry research firm PhoCusWright.

“Priceline’s just been growing like a bat out of hell internationally,” said Douglas Quinby, senior director of research at PhoCusWright. In Europe, Quinby added, “Priceline, with Booking.com, is clearly number one.”

— Disney, which avoided Priceline for years because of fears that joining the site could undermine its premium brand, says its rooms won’t be included in Priceline’s popular “Name Your Own Price” feature. Instead, Disney’s rooms will be for sale only through the site’s conventional booking engine, similar to those run by Expedia, Orbitz and others.

But it’s worth noting that Disney has tested Name Your Own Price in the past. For about two months during the spring of 2006, Disney made rooms in its All-Star Sports and All-Star Music hotels available through Priceline’s auction engine. The hotel rooms, which are in Disney’s cheapest hotel category, sold for as little as $35 per night — less than half of their cheapest rack rate.

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• Disney hotel rooms to join Priceline (chipandco.com)

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