Learning Curve® Brands (www.learningcurve.com), a leader in creating innovative preschool toys, today announced the expanded retail availability of its Chuggington Die-Cast toy line in the United States. Inspired by Ludorum‘s popular train-centric series seen daily in the U.S. on Disney Channel‘s Playhouse Disney programming block (check local listings), Learning Curve’s Chuggington Die-Cast toy line is now available at major retailers. In late 2010, the line made its retail launch in the United States and has been met with enthusiastic consumer response.
“In holiday 2010, Learning Curve Brands first unveiled the Chuggington Die-Cast toys to incredible consumer demand,” said Peter Henseler, President of RC2 / Learning Curve Brands. “The interest from both children and parents combined with the increasing popularity of the series has made Chuggington toys highly sought-after. By expanding the retail availability we are able to bring the excitement and adventure of Chuggington to even more fans than before.”
Learning Curve’s initial Chuggington Die-Cast line features action-packed toys that reflect the key core developmental messages and storylines of the CGI-animated series. The line offers preschoolers a chance to recreate the adventures of the show’s three young ‘trainees’: Wilson, Koko and Brewster.
In addition to its Chuggington master toy licensing rights, RC2 holds an interest in Chuggington’s intellectual property rights. For more information on Learning Curve’s Chuggington product line, visit www.learningcurve.com/chuggington.
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