Disney’s “Beauty and the Beast” has ruled the box office for a second week, setting a record for the highest 2nd weekend ever in March in the process. The tale as old as time earned another $88.3M over the weekend in the US and Canada. It’s also the fourth second best weekend ever. That brings its domestic total to $319M.
Internationally, the film opened up new markets with $119M over the weekend and is on the way to closing north of $373M over the weekend. That brings the overall global total to $690M.
The movie has been aided at the box office by fans of Harry Potter coming to see its leading lady Emma Watson. There’s also the legions of parents who are bringing their kids to see the remake of the original animated film they fell in love with. It had a really strong week thanks to many parts of the US being on spring break.
Disney’s off to another amazing start in 2017. It will take another strong week, more new countries, and a third strong weekend, but “Beauty and the Beast” could be the House of Mouse’s first billion dollar film as they company attempts to beat it’s all-time box office record of more than $7B last year.