Walt Disney-owned Marvel on Monday unveiled a licensing deal with Turkish telecom giant Turk Telekom that will lead to such offers as animated shorts, an animated TV series for mobile phones and the Internet, casual games online and for the PC, mobile applications, merchandise and a customized kids Web site.
Financial details weren’t disclosed.
Under the deal, Marvel’s superheroes will be customized and translated into Turkish. The agreement will also match Marvel characters with Turk Telekom’s mascot Can and will be “highlighting Turkey and its culture in an extraordinary manner,” the companies said.
The partners plan Marvel mini-stores at Turk Telekom’s stores and Web sites.
Sobee, Turk Telekom’s gaming arm, will translate a Marvel kids Web site into Turkish and will develop animated shorts and games. It will also introduce Marvel characters into some of its games, such as “I Can Football” and “Super Can Oyun.”
“These agreements are an important component of our strategy to significantly expand our presence worldwide and further maximize the potential of the Marvel brand on a global level,” said Simon Philips, president, worldwide consumer products for Marvel.
Turk Telekom is active in Turkey, the Middle East, the Balkans and Central Asia.
Beverly Hills-based Paimotion Entertainment, which matches up Hollywood with emerging markets, is also involved in the licensing deal.
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