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Disneyland Sees Sharp Decline in Repeat Visitors
High prices at Disneyland and Disney World are causing a growing number of Disney fans to rethink return trips, according to a Wall Street Journal report. Despite discounts and promotions, the cost of tickets and in-park extras has made Disney vacations increasingly unaffordable for many Americans, leading to a decline in repeat visits. The report suggests Disneyland, in particular, has become one of the world’s most expensive destinations, prompting many fans to reconsider their future plans.
Related – Disneyland Price Hike is Expected this October
“Internal discussions over whether Disney parks may be losing their grip on the hearts and wallets of families with young kids have become more frequent,” according to the Wall Street Journal.
Disney’s own surveys reveal a sharp decline in planned return trips to its U.S. theme parks, the Wall Street Journal reports. Starting in 2023, fewer visitors expressed intentions to return to Walt Disney World and Disneyland, suggesting a cooling enthusiasm among even the most devoted Disney fans.
Disney is actively working to boost return visit intentions, using discounts and promotions to try and improve the concerning survey results, according to the Wall Street Journal.
Despite the declining return visits, Disney maintains that most guest surveys still rate Walt Disney World as a good to great value for the price, according to the Wall Street Journal.
“The number-one thing we hear from the millions of guests who visit our parks each year is how much a Disney vacation means to them and we intentionally offer a wide variety of ticket, hotel and dining options to welcome as many families as possible whatever their budget,” Disney Parks chairman Josh D’Amaro said in statement released by the company. “We also know that in inflationary times it’s especially important to give families ways to save on their visits.”
The Wall Street Journal reports that Disney theme park attendance growth has slowed in recent years. Disney CFO Hugh Johnson has described this slowdown as a “hiccup.” To entice visitors, Disneyland is currently offering a $50 kids ticket deal through March 20th and $199 3-day passes for Southern California residents through May 15th. Notably, Disneyland has held its lowest-priced one-day, one-park ticket at $104 since 2019.
Have Disney’s price increases kept you from planning return visits?
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