Disneyland Paris, Europe’s number one tourist destination, announced a new division designed to serve the demand of its thriving events industry. The Disneyland Paris Events Group provides access to the resort’s theme parks, event spaces, hotels and resorts, creating unforgettable customized experiences with two new tailored brands to combine the art of Disney storytelling with the power of the destination.
Disney Business Solutions has been creating and hosting professional events for more than 26 years, relying on the power of Disney storytelling and a team of professionals. Building on this expertise, the Disney Business Solutions has extended its activities and created many successful events such as Disneyland Paris Run Weekend and Electroland, making Disneyland Paris as both a major event venue as well as a major event producer.
In order to adapt to the ever-changing market and to reflect and meet the demands of the evolving business, Disneyland Paris Event Group is established as a new division with a team of event experts to create, host and produce unforgettable events, not only in Disneyland Paris’ magical theme parks but also in dedicated spaces such as the Event Arena in Disney Village. The team provides immersive, creative and innovative experiences through two brands:
•Business Solutions by Disneyland® Paris: a reimagined brand dedicated to business tourism and professional events, offering conventions, motivation and exhibitions solutions, as well as privatized experiences throughout our destination.
•Live Events by Disneyland® Paris: a new brand connecting Disney stories and seasons with our audiences’ passions, like music, sport or e-sport through incredible major events, such as Disneyland® Paris Run Weekend, Disney Loves Jazz or Disney’s Halloween Party.
Disneyland Paris Event Group is in charge of the imagining, organising, producing and hosting events at Disneyland Paris Resort. The team combine their event expertise with the Disney DNA to bring magical and unique experiences to life. Every year the Disneyland Paris Event Group organises nearly 850 events on behalf of professionals, individuals and the general public via two distinct brands: Business Solutions and Live Events.
Gustavo Branger, Vice President of the Disneyland Paris Events Group said “At Disneyland Paris Event Group, we create highly immersive, unique and powerful experiences, connecting guests to our incredible franchises, seasons and Disney storytelling. We bring unexpected emotion to life and create everlasting memories for all audiences, individuals and business alike. This ambition is expressed in our new brands with the aim of surprising each customer and each participant,”.
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