Disney’s Magic Band is our key to the world, Walt Disney World that is… We use it to access our rooms, gain entry to the theme parks, to buy merchandise and much more. Over the past few years they have worked out the bugs so you would think with Disney opening a new park in China the Magic Bands would show up at the Shanghai Disney Resort however that is not the case.
Shanghai Disney Resort guests will be using their smart phones for everything we use our Magic Bands for.
The magic bands were introduced to us in 2013 but the thought of magic bands had started back around 2007 when smart phones had just started making their premiere. Douglas Quinby, who is the vice president of a research company in Atlanta called Phocuswright said;
“When Disney was first making their investment in Orlando, the mobile revolution was still at a very early stage. Nobody knew how all these technologies were going to shake out.”
Years of development and a billion dollars spent by Disney to produce the Magic Bands have paid off, they have helped bring more guests through the gates of the theme parks everyday, increased sales of merchandise and, thanks to different decorative bands, for holidays, Star Wars and other characters have brought in more money selling each band for $30.00. Over 13 million guests have used the magic band for their Walt Disney World vacation.
Hopefully the use of smart phones in Shanghai will do the same, in an interview on Bloomberg TV on December 21st Disney chairman and chef executive officers Bob Iger said;
“What you’ll see in Shanghai is a park that from a technological perspective is more advanced than anything we’ve ever built. The consumer will be able to buy their tickets, use their mobile devices in far more advanced, compelling ways than any other place from a theme park perspective than we are today.”
Here in Orlando we love our magic bands, this is proven by all the merchandise we buy that coincides with the bands, such as magic sliders and magicbandits. This makes me wonder how the people of Shanghai will feel about using their smart phones for all Disney park related operations.
What do you think about Shanghai using smart phones in place of magic bands? Let me know in the comment box below.
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