Since 1991, the Disney Vacation Club logo has symbolized a unique approach to delivering vacation experiences at Disney Parks and beyond. Sporting a Mickey-eared sun rising above snow-capped mountains flanked by swaying palms and fronted by rolling waves, the logo was designed to change the way families think about vacationing with the mouse.
Now, with Disney’s innovative vacation-ownership program having grown to include more than 500 vacation options across the globe, and with its member community having grown to represent more than 100 countries and every U.S. state, the Disney Vacation Club experience is about more than mountains, beaches and Disney Parks.
It was with that growth in mind that artists recently re-imagined the logo by dramatically widening its perspective, topping the entire globe with those familiar ears. More than just shiny eye candy (though it’s hard to go wrong with shiny), the new logo represents an ongoing commitment to helping families expand their vacation horizons and travel in ways they never dreamed possible.
Source Disney Parks Blog
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Not much imagineering went into this logo=====It looks like all the other mickey heads on merchandise! Not very distinct at all. I’m a dvc member and am very upset with this change. I once purchased a notebook at The Land — the same exact logo appears on each page of the tablet===How sad that they decided to get rid of the signature logo which has been their representative icon almost since their inception (originally 3 mountains). why? It gives no hint of a connection with the diversity of vacation options available through ownership or, as Pswickster said, it certainly doesn’t evoke feelings of FUN!
Not much imagineering went into this logo=====It looks like all the other mickey heads on merchandise! Not very distinct at all. I’m a dvc member and am very upset with this change. I once purchased a notebook at The Land — the same exact logo appears on each page of the tablet===How sad that they decided to get rid of the signature logo which has been their representative icon almost since their inception (originally 3 mountains). why? It gives no hint of a connection with the diversity of vacation options available through ownership or, as Pswickster said, it certainly doesn’t evoke feelings of FUN!