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Disney has officially revealed the massive lineup of retail experiences, brand collaborations, and event-exclusive merchandise heading to D23 The Ultimate Disney Fan Event from August 14 through August 16 in Anaheim, California.
Shopping remains one of the premier highlights for attendees, and this year features an expansive mix of fan-favorite returning hubs, first-ever store debuts, and rare collectible drops.
Related – First Look at Official Merch Collection for D23: The Ultimate Disney Fan Event
D23 Marketplace and Dedicated Pin Store
Serving as the central shopping destination on the show floor, the D23 Marketplace will feature curated collections celebrating iconic franchises. Highlights include a Princess Diaries 25th Anniversary Collection, global Disney Parks merchandise, Star Wars and Marvel releases, and the return of Disney Fine Art.
This year also introduces the D23 Marketplace Pin Store, a standalone space offering limited-edition and limited-release pins with new designs dropping daily on Friday, Saturday, and Sunday. Specialized photo opportunities and event-exclusive medallions will also be available nearby.
Disney Store Debut and Digital Shipping
The Disney Store booth returns with special-edition collections, including Disney x Formula 1, Blooms by Disney, exclusive plush, and a preview of an upcoming collaboration with SkinnyDip London. The booth will feature interactive moments, including a life-size claw machine photo spot and artist signings.
To make shopping easier, the Disney Store booth will operate via QR code scanning, allowing attendees to order items on-site and have them shipped directly to their homes via DisneyStore.com. Select event merchandise will also launch online for the general public starting August 17 at 8 a.m. PT.
The Walt Disney Company Store and Historic Collections
Returning for its second year, The Walt Disney Company Store will host two separate locations at the Anaheim Convention Center.
The primary store will feature official event apparel and merchandise from top brands like RSVLTS, Spirit Jersey, Nike, and Loungefly. In partnership with the Walt Disney Archives, the store will also debut a special collection inspired by Walt Disney’s personal office in Burbank, Suite 3H. Other collections include Epic Rivals apparel, Walt Disney Studios landmark gear, and a unique HARVEYS seatbelt bag line crafted from decommissioned Soarin’ Over California seatbelts.
A separate Walt Disney Company Pin Store will handle mystery boxes, framed pin sets, and limited-edition releases.
Mickey’s of Glendale and New Disney .YNSD Brand
Mickey’s of Glendale and the Mickey’s of Glendale Pin Store return with exclusive gear created by Walt Disney Imagineers, showcasing artwork and designs inspired by Disney Parks and attractions.
Making its official debut at D23 2026 is Disney .YNSD, a brand-new lifestyle and apparel line created by Walt Disney Imagineering. Blending streetwear with storytelling, the collection encourages fans to “wear the magic” and explore the creative design culture of Imagineering.
First-Ever Disney Experiences Auction and Rare Props
A major addition to this year’s event is The Disney Experiences Auction – Rare and Remarkable Finds. Taking place on Sunday, August 16, this event allows fans both in Anaheim and online globally to bid on historic Disney memorabilia.
Throughout the weekend, attendees can visit the Auction Showroom to preview items up for bid, as well as shop a select inventory of rare, limited-quantity props, park artwork, and decor retrieved directly from Disney Parks, Resorts, and cruise ships.
Disney Studio Store Hollywood and Books & Brew
Fans of classic film history can visit the Disney Studio Store Hollywood, featuring exclusive releases tied to the El Capitan Theatre’s Centennial Celebration and daily limited-edition pin drops.
Meanwhile, Disney Publishing Books & Brew returns as the destination for first-to-market books, graphic novels, autobiographies, and guidebooks. The booth will feature author signings, sponsor giveaways from Penguin Random House, and a “sip & shop” experience serving a custom Disneyland Resort coffee blend from Joffrey’s Coffee & Tea Co.
Third-Party Retailers and Show Floor Vendors
D23 attendees will also find exclusive drops across the show floor from major partner brands, including Loungefly, Spirit Jersey, Citizen, Pandora, Crocs, Her Universe, BoxLunch, RSVLTS, and Girls Crew.
For card game fans, Ravensburger will offer the limited-edition 2026 D23 Collection for Disney Lorcana, along with a Winnie the Pooh Hunny Wizard Premium Foil Playmat.
Virtual Queue and Mobile Checkout Details
Disney will utilize virtual queue and mobile shopping technology across the event to manage crowds and speed up purchases.
- Virtual Queue: Fans within a 90-mile radius of the Anaheim Convention Center can join virtual queues at 6 a.m. PT and 1 p.m. PT daily through the Disney D23 app or Disneyland Resort app. Virtual queue will be required for D23 Marketplace, The Walt Disney Company Store, Mickey’s of Glendale, Disney .YNSD, Disney Studio Store Hollywood, The Disney Experiences Auction, and Ravensburger.
- Ravensburger Note: The Ravensburger booth will operate exclusively via virtual queue with no standby line available at any point during the event.
- Mobile Order and Checkout: Attendees can utilize Merchandise Mobile Checkout on the Disneyland Resort app to scan items and pay on their phones at participating stores, while select pin stores will offer Mobile Order for quick pickup.
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