Walt Disney Pictures has unveiled an iPhone-centric ad campaign around the upcoming March 5 release of “Alice in Wonderland,” plus a standalone “Alice” iPhone app.
MediaPost reports that the campaign features games, digital greeting cards, and video streaming as part of motion-sensitive ads. Clicking on the ads lets users view the “Alice” movie trailer, play the “Queen’s Match-Up Game,” send greeting cards to friends that feature Johnny Depp as the Mad Hatter and Anne Hathaway as the White Queen.
Plus, the ad employs the iPhone’s accelerometer to let users spin their phones on a flat surface to simulate falling down the rabbit hole. Greystripe, Millennial Media, and Quattro Wireless are all distributing the Starcom USA-developed ads.
The free “Alice” iPhone app, meanwhile, features the trailer, wallpapers, and a series of movie-themed puzzles, according to the report. The upcoming iPad will probably also feature in there somewhere, with iPad versions of Disney’s digital books, the ABC News app, and Marvel apps all already in the works, according to the report.
Let our friends at Destinations to Travel help you book your next Disney Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.
Get started below for your FREE No Obligation Quote.
Book With our friends at Destinations to Travel
For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow us on, Facebook, Instagram, and Youtube. Don't forget to check out the Chip and Company Radio Network too!
