For all of you Mouse fans across the pond, Disney has recently announced a collaboration between Disney UK and Westfield Shopping Centres in London and Stratford to bring a bit of Star Wars and Disney magic to both locations.
The collaboration will start with a Star Wars inspired fashion campaign that will feature much-loved Star Wars characters alongside the biggest fashion trends of the season.
In addition, both centres will be unveiling Disney themed play areas and family rooms. The first phase of this development are specially designed Winnie the Pooh and Friends themed family rooms. The Summer will also see two Mickey Mouse-themed play zones open (one in each centre) as well as a Frozen-themed play zone that will debut in Stratford City this Autumn.
Myf Ryan, chief marketing officer, Westfield UK and Europe, had this to say about the collaboration: “Westfield is thrilled to be partnering with Disney UK to create completely new experiences and campaigns for shoppers. At our centres, we strive to create innovative and inspiring experiences and, with over 70 million visitors each year, the best family and entertaining spaces and state of the art digital screens throughout the centres, we believe Westfield is the perfect platform for a partner such as Disney to showcase the magical entertainment it offers.”
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