WHO: Join Disney at Comic Con for the first look at “TRON: Legacy” inspired toys, electronics, apparel, accessories, and video game.
WHAT: Disney will showcase an interactive TRON booth on the convention floor, giving fans a first look at the all new “TRON: Legacy” inspired merchandise launching this fall. Capturing the action, light, and cool aesthetic style of the film, the display will include toys, featuring Spin Master’s zero gravity cycles and impulse projection action figure line, electronics such as the high-end headphone line from Monster, PC peripherals from Razer; apparel including a men’s assortment by Oakley, Adidas, New Era, replica TRON motorcycle racing suits for him and her by Universal Designs LTD, and accessories for him and her by Han Cholo.
The gaming portion of the booth will engage fans with a showcase of the all new “TRON: Evolution” video game from Disney Interactive Studios and will feature TRON-inspired game controllers from PDP, plus a TRON-inspired gaming chair by Comfort Research decked out with high performance speakers, multi player capabilities and connection options to MP3, CD, DVD players, home theatres and all gaming devices.
Two Comic-Con exclusive products will be on sale from Spin Master: the die-cast replica of Sam Flynn’s Light Cycle (3000 pieces, $5/each) and a special edition vintage figure inspired by the original TRON movie with light-up feature on the base that can be activated in or out of the arcade-style packaging made to look like the iconic TRON arcade game (1,500 pieces, $40/each).
WHERE: San Diego Convention Center
111 West Harbor Dr (Booth 3712)
San Diego, CA 92101
WHEN: July 21 – 25, 2010
COVERAGE/IMAGE OPPORTUNITIES:
- “TRON: Legacy” inspired merchandise capturing the action, light, and cool aesthetic style of the film
- Visuals of the first-ever action figures to utilize impulse light projection technology
- Interview opportunities with spokespeople from Disney Toys
About TRON: Legacy
“TRON: Legacy” is a 3D high-tech adventure set in a digital world that’s unlike anything ever captured on the big screen. Sam Flynn (Garrett Hedlund), a rebellious 27-year-old, is haunted by the mysterious disappearance of his father Kevin Flynn (Oscar®- and Golden Globe®-winner Jeff Bridges), a man once known as the world’s leading video-game developer. When Sam investigates a strange signal sent from the old Flynn’s Arcade – a signal that could only come from his father – he finds himself pulled into a digital world where Kevin has been trapped for 20 years. With the help of the fearless warrior Quorra (Olivia Wilde), father and son embark on a life-or-death journey across a visually-stunning cyber universe – a universe created by Kevin himself that has become far more advanced with never-before-imagined vehicles, weapons, landscapes and a ruthless villain who will stop at nothing to prevent their escape. Presented in Disney Digital 3D™ and scored by Grammy Award®-winning electronic music duo Daft Punk, “TRON: Legacy” hits U.S. theaters on Dec. 17, 2010 in Disney Digital 3D™ and IMAX® 3D.
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