Disney/ABC Television Group (DATG) and Corus Entertainment today announced that they have entered into an expansive licensing agreement to launch ABC Spark, a dedicated millennial-focused channel and multi-platform offering, in Canada in Spring 2012. The channel will build on the foundation that DATG has created with ABC Family, its incredibly successful millennial brand in the U.S. This deal marks the first time in history that these two companies have entered into this type of licensing agreement for a 24-hour channel.
ABC Spark will be a destination for Canada’s young adult millennial viewers, telling stories that matter most to this audience while utilizing the technology millennials rely on to connect to their world in a corresponding multi-platform offering. The agreement was brokered by Disney-ABC Domestic Television with Corus Entertainment.
“We are very pleased to work with Corus in bringing ABC Family’s well-known, popular programming into the Canadian marketplace,” commented Janice Marinelli, president, Disney-ABC Domestic Television.
“We are thrilled to partner with Disney/ABC Television Group and to announce the launch of ABC Spark in Canada, a network with values and attributes that align with our own,” said Doug Murphy, president, Corus Television. “Bridging the gap between our kids and women’s networks, ABC Spark will be a national service with compelling programming directed at the fast-expanding millennial generation.”
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