Disney to Celebrate Donation of 75 Millionth Book to First Book During Eighth Annual Magic of Storytelling Campaign

The eighth annual Magic of Storytelling campaign kicked off yesterday, during which Disney will celebrate its 75 millionth book donation to First Book, a nonprofit that provides new free and affordable books to educators and organizations serving children in need. The Magic of Storytelling campaign aims to inspire families’ imaginations, cultivate a lifelong love of reading in kids and bring new books to underserved communities across the country.

The Magic of Storytelling campaign comes to life across Disney’s extensive network of broadcast and digital platforms and on MagicOfStorytelling.com. Through March 31, 2020, families and fans can participate in the Magic of Storytelling campaign in one of three ways:

• Share a “Shelfie”: Take a selfie with a favorite book or in front of a bookshelf. For every post to Twitter or Instagram using the hashtag #MagicOfStorytelling, Disney will donate one book to First Book.
• Buy a Book: For every book purchased on shopDisney.com, Disney will donate one book to First Book.
• Place a Bid in First Book’s Auctions: Legal U.S. residents who are 18 years of age or older can enter First Book’s Charitybuzz auctions. No purchase is necessary to enter. To learn more and to access the Official Rules and information, visit MagicofStorytelling.com. Disney will donate one book for each auction bid received.

In celebration of the launch of the Magic of Storytelling campaign, Disney and First Book, in cooperation with Albuquerque bookseller Bookworks, hosted a book distribution event at the Native American Community Academy in Albuquerque, New Mexico, featuring Rebecca Roanhorse, New York Times bestselling author of Race to the Sun (Disney•Hyperion Books/Rick Riordan Presents, January 2020). Additionally, during the campaign, ABC owned and affiliated television stations across the country will distribute donated books to schools and programs in their local communities to celebrate the joy of reading.

“On behalf of the 450,000 educators in our network, we are so very grateful for the 75 million new books made available through Disney’s generosity and long-term collaboration,” says Kyle Zimmer, president, CEO and co-founder of First Book. “Over 80 percent of the educators we work with let us know that without the work of First Book, the children and communities they serve would have access to few or no books. Disney’s powerful commitment to spreading the Magic of Storytelling has inspired millions of people to help get essential books and resources to educators serving children in need across the country.”

David Ambroz, executive director, Corporate Social Responsibility, Walt Disney Television, adds, “Access to books and education is the best path out of poverty for kids in need. We’re thrilled to work with First Book and teams across Disney for the eighth year in a row to make such an important impact for kids around the country. We’ve learned through this campaign over the years that when children receive their first book and are encouraged to read and learn storytelling, the possibilities are endless.”

Talent participating in the campaign includes Peter Weber from The Bachelor, Jaina Lee Ortiz from Station 19, Julie Bowen from Modern Family and many more fan favorites across ABC, Freeform, Disney Channels, National Geographic and FX.  Additionally, a new PSA highlighting the life-changing impact that books have on children—and featuring imagery inspired by Disney’s two upcoming films, Mulan and Artemis Fowl—is voiced by director Kenneth Branagh.

Let our friends at Destinations to Travel help you book your next Disney Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.

Get started below for your FREE No Obligation Quote.

Book With our friends at Destinations to Travel

Who is your Travel Agent?(Required)

Let us pick for youEric HilesStacy ReedAbbey JohnsonAlisa SullivanAlli WillisAmanda FolsomAmanda VannAmber BrillhartAmber FisherAmy SieburnAndrea SmithAngela AndersonAngie BaycuraAnna PetrilliAnnabelle DuboseApril StefanskiAshley RamseyBeth ParsonsBetsy SantoroBrandie McQueenBrian BuckleyBridget HatchBryan SchwartzCandice SneedCarrie ButlerCarson DockumCasey BoltCharleen HortonChelsea RoyChelsea WuebkerChris BoyerChristie GrubeChristina FratturaChristina SmithCourtney WhiteCraig YoderDan MercedDanielle NorcrossDarby MouritsenDavid ForrestDeborah AlvaradoEmilee BiegelEmily MorrisFaith HakesGail HatchGreg MatzkerHelen HummerHolly CurryJackie CavistonJaclyn PepitoneJamie SwansonJeanine JordanJeff CallahanJenni MaierJennifer BrownJennifer StephensonJennifer StoessnerJessica HatfieldJessica HuffJessica WunderJoe GuertinJon CarpentierJoseph SliwaJulie McCombJustin BrownKat AttridgeKathryn EberhartKathy AndersonKatie HarrellKatie PrevotKayla CookKelsey SullensKim HelmsKimberly HutchinsonKristi GallagherKyle RamsdenLauren DewlenLeanne MonterLinda DurhamLindsay AckermannLindsey VromanLissette BritoLori HardyMallory MorrisonMandi QuinnMaranda PerkinsMarisa AlvaradoMegan TeismannMeghan BlairMelissa ReedMichele KlineMike BeyerMissy McCormickMisty DickersonNancy CasteelNicole ThorntonPatrick O'ConnorPaul SulPeyton Ward-KubikRaylene CooganRegan OstranderRobbie BulusRobert ThomasSara SolbergSarah McCandlishShanna BrowningShelley BennettShelly MetzStacy CristStacy KrzyminskiStacy SmithStephanie DraganoStephanie FerencStephanie WalshSusannah McCordTara SlusserTerri MillerTiffany DobraskiTiffany DrenkhahnTina FarmerTonya LesiukTracy DaneTroy DuncanVeronica RenteriaVicki FesslerWendy CarllWendy HauserWendy KellehanWendy Shelley

Name(Required)

First Last

Email(Required)

Phone(Required)

Destination(Required)

Walt Disney WorldDisneyland ResortDisney Cruise LineAulani, A Disney Resort and SpaAulani, A Disney Resort and SpaUniversal FloridaUniversal HollywoodRoyal Caribbean, Carnival, Norwegian or other Cruise LineI don't know yet

# of Adults(Required)

# of Children(Required)

Check-in-Date(Required)

MM slash DD slash YYYY

Check-out-Date(Required)

MM slash DD slash YYYY

Comments, Questions or Special Requests

Phone

This field is for validation purposes and should be left unchanged.

Δ

For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow us on, Facebook, Instagram, and Youtube. Don't forget to check out the Chip and Company Radio Network too!