This article comes to us from the NY Post.
Negotiations between Walt Disney Co. and Time Warner Cable over continued carriage of ESPN, ABC and other Disney channels are intensifying as both companies gird for battle.
ESPN President George Bodenheimer and Sean Bratches, the sports network’s head of sales and marketing, were told to cut short their vacations and get back to the bargaining table, said a source close to the negotiations.
Both companies began waging marketing campaigns to sway consumers to their side well before their current contract is set to expire on Sept. 2. Disney wants more money for its programming, while Time Warner wants to hold the line rather than pass higher costs along to customers. ESPN is the most expensive cable network, costing pay-TV providers on average $4.40 a month per subscriber.
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