According to a recent survey, consumers feel closer to the Disney brand than they do any other, even Apple Inc. This is surprising considering the Walt Disney Company is in the beginning stages of pulling its content from all existing streaming services to prepare for Disney+.
MBLM, a branding agency, conducted a survey and study of what is called “brand intimacy”. This study pegged Disney as #1 in terms of bond with its consumers. Closely following were Apple, Chevrolet, Harley-Davidson, Netflix, Sony Playstation, Chick-fil-A, Whole Foods, and Youtube.
According to Mario Natarelli, a managing partner at MBLM, “People are looking for ways to indulge in content and get away from the challenges around us.” He thinks Disney’s top spot shows that consumers are still interested in “escapism”.
Personally, I think another part of consumers feeling close to the Disney brand is the nostalgic and sentimental feelings it brings to both children and adults.
What do you think?
Source: Market Watch.
Let’s book your adventure today! Fill out the form below to receive a free no obligation quote from me – an agent that specializes in Disney Destinations from Key to the World Travel, the official travel partner for Chip and Company. As an agent with Key to the World Travel, I can help from everything to Walt Disney World, Disneyland, Disney Cruise Line, Universal Orlando, and so much more! Best of all my services are absolutely FREE! Get in touch at 815-953-4804, via email at email@example.com, my Facebook Page, or fill out and submit the form below.
Watch our latest Youtube Videos here.
Disclaimer - As an Amazon Associate, I earn from qualifying purchases.
Latest posts by Katelyn G (see all)
- New Poster Released for Mickey & Minnie’s Runaway Railway - November 18, 2019
- Content Disclaimer Shown Before Older Movies on Disney+ - November 15, 2019
- Disney Supports Hurricane Relief Efforts in The Bahamas - November 14, 2019