According to a recent survey, consumers feel closer to the Disney brand than they do any other, even Apple Inc. This is surprising considering the Walt Disney Company is in the beginning stages of pulling its content from all existing streaming services to prepare for Disney+.
MBLM, a branding agency, conducted a survey and study of what is called “brand intimacy”. This study pegged Disney as #1 in terms of bond with its consumers. Closely following were Apple, Chevrolet, Harley-Davidson, Netflix, Sony Playstation, Chick-fil-A, Whole Foods, and Youtube.
According to Mario Natarelli, a managing partner at MBLM, “People are looking for ways to indulge in content and get away from the challenges around us.” He thinks Disney’s top spot shows that consumers are still interested in “escapism”.
Personally, I think another part of consumers feeling close to the Disney brand is the nostalgic and sentimental feelings it brings to both children and adults.
What do you think?
Source: Market Watch.
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