A strong commitment to corporate citizenship is as much a part of The Walt Disney Company’s heritage as the family entertainment that has delighted and captivated audiences for decades. Disney opens a new chapter in that level of commitment at the D23 Expo on Friday, August 19, 2011 in the Anaheim Convention Center Main Hall. A special announcement will be part of a storytelling event featuring two of America’s best-known and most popular writers, Dave Barry and Ridley Pearson, and David Arquette, star of Disney Junior’s No. 1 series, Jake and the Never Land Pirates.
Disney Publishing Worldwide authors Dave Barry and Ridley Pearson have enthralled readers since 2004 with their re-imagining of Peter Pan’s adventures, Peter and the Starcatchers, the best-selling and award-winning prequel trilogy. Visitors are invited to hear from the authors, listen to a family reading event led by Disney Junior’s Jake and the Never Land Pirates star David Arquette, participate in the big announcement and receive a free book.
By nurturing young readers we help support creativity and imagination, an important part of our citizenship mission at Disney,” Leslie Goodman, senior vice president, Disney Corporate Citizenship, says. “We welcome the opportunity to collaborate with Disney Publishing Worldwide to bring this special event to the D23 Expo while at the same time encouraging visitors to take part in our daily pavilion activities that show how we can all make a lasting, positive change in the world.”
At this year’s D23 Disney Corporate Citizenship pavilion, visitors will see how they can take action through Disney Friends for Change, an initiative that helps inspire kids and families to join together and make a positive impact on their world. Visitors can participate as an “honorary” Disney VoluntEAR in a different community service project each day, including preparing child comfort kits for kids in need, assembling care packages for military families, and planting seedlings for the environment.
Visitors can also become “honorary” D23 Green Team members by taking part in a scavenger hunt that will lead them through the Expo in a quest to boost their environmental I.Q. Not only will they find out what Disney is doing to help protect the planet for future generations, they’ll be in the running for prizes and a fun Friends for Change photo as well!
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