WHAT: Disney Store will reveal to the East Coast its new store design, featuring a more interactive and technology-driven shopping experience at the Roosevelt Field mall in Garden City, N.Y. The floor-to-ceiling transformation includes an exciting new experiential Disney Princess castle with magic mirror for girls, a first of its kind Disney·Pixar CARS-branded Ridemakerz experience for boys, and the Disney Store Theatre for guests of all ages. The Garden City store unveil will be the first newly designed store to open on the East Coast.
WHEN: Thursday, July 29, 2010
- 8:30 a.m.—Media check-in
- 9:00 a.m. —Disney Store exclusive press tour
- 10:00 a.m.—Disney Store grand opening celebration and “unlocking the imagination”
WHERE: Disney Store
Roosevelt Field
630 Old Country Rd
Garden City, NY 11530
INTERVIEW OPPS:
- Disney Store Executives
- Disney Store Roosevelt Field Store Manager
- Boys and Girls Club kids as special Disney Store guests
VISUALS:
- Disney Store “unlocking the imagination” of the new store
- Disney Store fans experiencing new store for the first time
- Special appearance by Toy Story’s Buzz Lightyear
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