Disney Store “Unlocks Imagination” at D23 Expo And Kicks Off 25th Anniversary Celebration

Disney Store kicked off the D23 Expo with a very special opening ceremony to “unlock imagination” at its 1,500 square-foot pop up store.  Joined by Mickey Mouse and Disney Store president Jim Fielding, a very lucky D23 Expo guest turned the magical oversized key allowing all guests to come inside and get their first look at Disney Store’s 25th anniversary product assortment. Since the opening of the first store in Glendale, California on March 28, 1987, Disney Store has become a global retail phenomenon with stores in eight countries and foot traffic of more than 200 million guests per year. Disney Store delivers “the best 30 minutes of a child’s day” every day at its more than 350 locations worldwide, and from August 19- 21 will provide an enchanting shopping experience for all D23 Expo guests.

•       ANAHEIM – AUGUST 19: Joined by Mickey Mouse and Disney Store president Jim Fielding, a very lucky D23 Expo guest “unlocked imagination” and helped Disney Store kick-off its 25th Anniversary celebration.

•       ANAHEIM – AUGUST 19: Today at the D23 Expo in Anaheim, Calif., Disney Store “unlocked imagination” and celebrated the kick-off of its 25th Anniversary with special guest Mickey Mouse and a very lucky D23 Expo guest. With the turning of an oversized magical key, Disney Store officially opened its 1,500 square-foot pop up store and welcomed all D23 guests to come inside and get their first look at Disney Store’s new 25th anniversary product assortment.

ABOUT DISNEY STORE
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE: DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores www.DisneyStore.com and www.disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.

Related articles

• Exclusive: D23 Expo Preview Video (chipandco.com)
• Disney Consumer Products D23 Expo 2011 Schedule Of Events (chipandco.com)

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