Disney Store is preparing to feel the Force on Friday, Sept. 4, in celebration of the global retail set date for product from the highly anticipated film Star Wars: The Force Awakens.
Disney Store locations in New York City in Times Square, Chicago on Michigan Avenue, and San Francisco on Stockton Street will participate in midnight madness. Doors will open at12:01 a.m. local time on Sept. 4, giving fans the first opportunity to see and purchase toys, collectibles, books, apparel and more from the upcoming film. In addition, the first 1,000 guests will receive a free Star Wars: The Force Awakens D23 commemorative fan poster.
Additionally, on Thursday, Sept. 3, the Disney Store on North Michigan Avenue in Chicago will play host to one of the 14 live toy unboxing events happening around the world. Starting at 8:30 a.m. CDT, HobbyKidsTV, a YouTube channel part of the Maker Studios network, will be broadcasting live from inside the Store, unveiling new products from Star Wars: The Force Awakens, available exclusively at Disney Store and DisneyStore.com.
In ALL Disney Store locations throughout North America, doors will open for business on Force Friday with Star Wars-themed opening ceremonies, offering a galactic twist on the traditional “Unlocking Imagination” ritual. Other activities taking place at Disney Store locations (excluding Disney Store Outlets) on Force Friday include:
- A free commemorative Star Wars: The Force Awakens pin for the first 100 guests who make a purchase on Force Friday
- Numerous Star Wars events taking place, including:
o R2-D2 craft activity
o Ways of the Force
o Star Wars Story Time
o Art of Drawing: R2-D2
o Free Topps vintage trading card giveaway upon completion of an in-store event and while supplies last
- Epic Star Wars theming that pays homage to both the Dark Side and the Light
On DisneyStore.com, fans can enjoy special Limited Edition product, as well as free shipping on all Star Wars items from Sept. 4 – Sept. 6.
Additional details about Disney Store’s activities surrounding Force Friday are available at www.DisneyStore.com/ForceFriday.
Global Toy Unboxing Event
Beginning Sept. 3, fans across the world will get a sneak peak of new product inspired by Star Wars: The Force Awakens and available at retailers worldwide via the world’s first-ever global live toy unboxing event on the Star Wars YouTube channel. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration.
The live stream kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), and concludes with a grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3.
Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent Star Wars events. The full schedule is available at www.StarWars.com.
Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday.
To find a local Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on Facebook www.facebook.com/DisneyStore or follow along on Twitter @DisneyStore.
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