Disney Store Gets Agressive with 2011 Store Opening Schedule and Expands To New Markets

Disney Store plans to open its interactive concept stores in more than 40 locations in 2011 the company announced today at the Global Retail Real Estate Convention (RECon) in Las Vegas, NV. Building on the successful launch of the innovative design in 2010 and fueled by demand from retail property owners eager to bring the one-of-a-kind shopping destination to their centers, Disney Store will continue to expand its presence across the world. By the end of 2011, the specialty retailer will have 60 new concept stores in 16 major markets in North America and eight countries.

In spring 2012, the original Disney Store location at the Glendale Galleria in Glendale, Calif., will be remodeled to celebrate the retail chain’s 25^th anniversary. First built in 1987, the store pioneered the entertainment retail concept. The Glendale store will be just one of many planned remodels in 2012 delivering “the best 30 minutes of a child’s day.”

“The excitement from our guests has been phenomenal and we’re working diligently to open more locations in new markets,” said Paul Gainer, senior vice president, Disney Store North America. “We want to give landlords a new retail experience that will drive return visits to their malls and give families the opportunity to experience the Disney Store magic in their local community.”

New and remodeled Disney Store locations to open throughout the fall and winter of 2011 include:

• Disney Store’s Florida Mall location in Orlando will be remodeled this fall with the new design, and Pembroke Lakes Mall in Pembroke Pines, FL will open an all-new location.
• Locations in Canada’s West Edmonton Mall in Edmonton, Alberta and Southcentre Mall in Calgary will open this fall.
• Kenwood Towne Center in Cincinnati will receive the first newly-designed Disney Store in the state of Ohio.
• Texas will celebrate the opening of Disney Store locations at La Plaza mall in McAllen, and Houston Galleria in Houston.
• The first newly-designed Disney Store in Missouri will open at the St. Louis Galleria.
• California will get two new locations this fall with stores opening in the Galleria at Roseville in Roseville, CA and Westfield Fashion Square in Sherman Oaks, CA.

To find a local Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on Facebook www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.

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