Disney Store Celebrates Grand Opening at New City Creek Center in Salt Lake City, Utah

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On Saturday March 31, Disney Store celebrated the grand opening of its award-winning new concept store at the all-new City Creek Center in Salt Lake City, Utah. Disney Store’s new design aims to deliver “the best 30 minutes of a child’s day” through immersive experiences, including a Disney Princess castle with magic mirror, translucent magical trees, Disney·Pixar CARS neighborhood, and the Disney Store Theatre, featuring the latest in Disney entertainment. The interactive shopping destination features magical experiences for Disney fans of all ages to enjoy.

“Disney Store brings the magic of Disney to life every day in Salt Lake City,” said Paul Gainer, senior vice president of retail for Disney Store North America. “We’ve created an interactive shopping destination that offers technology-infused, customizable experiences for the entire family to enjoy.”

Since launching its new design in 2010, Disney Store has been transforming its stores into magical playgrounds to the delight of guests around the world. The highly anticipated Disney Store at City Creek Center is the first in the state with the new design concept. As guests look above in the store, they will see a unique skyline with iconic Disney storytelling scenes and Utah landmarks including the Capitol Building and Salt Lake City’s Liberty Park.

Further tailoring the Disney Store experience for Salt Lake City residents, Disney Store hired new cast members from the Salt Lake City community, giving local Disney fans the opportunity to work for a world recognized brand known for delivering the best in family entertainment.

Disney Store will donate 10 percent of grand opening day’s sales to the Make-A-Wish Foundation.

To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.

For more information, please visit www.disneyconsumerproducts.com/press/us.

*Characters alternate every 30 minutes. Character appearances are subject to change or cancellation without notice.

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