The Walt Disney Company has announced that all of the food products that are advertised on its children’s television channels, radio stations, and web sites must now comply with a new set of nutritional standards. The ad restrictions will also extend to the Saturday morning cartoons that run on ABC stations. However, you won’t see these changes until 2015 because of existing advertising agreements.
The NY Times reports that Disney’s standards are based on based on the federal government’s Dietary Guidelines for Americans and the Federal Trade Commission’s proposed guidelines for food marketing to children. For example, under Disney’s new standards breakfast cereals that are advertised must contain fewer than 10 g of sugar per serving. Kid’s meals at fast food chains will also be under scrutiny.
Disney also announced it will introduce its “Mickey Check” into grocery store aisles. You will find the logo on Disney licensed products that meet the new nutritional standards. You also find the logo on children’s items at Disney parks and resorts.
You can view all of Disney’s new guidelines at the Disney Magic of Healthy Living website.
So what do you think? Do you like Disney’s plan or do you think they should not be involved in approving what children eat?
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