New Step Up 3D channel is first to integrate the iPhone platform with Facebook, MySpace and YouTube to create one connected community of fans around the movie, in theaters on August 6, 2010
thisMoment, a company focused on creating engaging experiences at the point where social media, mobile devices, and the real-time Web collide, today announced that Walt Disney Studios is leveraging its Distributed Engagement Channel (DEC) to create an official interactive experience for Step Up 3D fans.
The new channel, which connects over a million Step Up fans across Facebook, MySpace, YouTube and the iPhone, will feature film content, music videos, multiple contests, behind-the-scenes photos and videos, as well as real-time chat functionality across multiple Web environments.
Fans currently have an opportunity to participate in The “Step Up 3D” ARE YOU #BFABB (Born From a Boombox)? Dance Contest – a user-generated video contest that gives fans the opportunity to submit their best dance moves to win a cash prize, a trip to the World Premiere of the film and perform on BET’s “106 & Park.” Disney, Step Up 3D director, Jon Chu, and the producers of “106 & Park” will serve as judges for the contest and select up to 10 finalists.
The finalists will then compete in a new “versus” dance battle feature inspired by the movie that will allow fans to view two semi-finalist videos, side-by-side, and place their vote for the top two first prize winners.
To view the Step Up 3D channel on Facebook, visit: http://www.facebook.com/StepUpMovie; on MySpace, visit:
http://www.myspace.com/StepUpMovie; and on YouTube, visit: http://www.youtube.com/StepUpMovie.
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