Disney Short-Form Videos Now Available on Roku

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Roku, Inc., the leading streaming platform today announced the addition of Disney to the Roku Channel Store. Now, all Roku customers can enjoy hundreds of short-form video clips from Disney.com including music videos, movie trailers and more. Fans of all ages will enjoy the collection of Disney videos that feature favorite Disney characters such as Winnie the Pooh and Lightning McQueen and singing sensations including the Jonas Brothers, Selena Gomez and AllStar Weekend.

“We’re delighted to be the first player to stream this collection of Disney videos to consumers’ TVs,” said Roku Founder and CEO Anthony Wood. “Disney is synonymous with family-friendly entertainment and now Roku families can stream their Disney favorites for on-demand viewing on their TVs.”

“We are excited to extend our extensive library of short-form videos from Disney.com onto Roku for more families to enjoy,” said Kyle Laughlin, vice president, product development, Disney Interactive Media Group. “We look forward to working with Roku to roll out more content and new features in the months to come.”

With its launch in May 2008 as the original Netflix streaming player, Roku became the first streaming platform to take hold with mainstream American consumers. In 2009, Roku added the Roku Channel Store, the first true application store for the TV with an open software development platform for streaming entertainment to the TV. Since then, Roku is the partner of choice for content owners who want to reach TV viewers directly. The simplicity of the Roku platform sets it apart–allowing developers to quickly deploy content with a variety of monetization options.

With more than 300 entertainment channels, Roku players deliver the best collection of streaming entertainment, including movies and TV shows from Netflix, Hulu Plus, Amazon Instant Video and Crackle; live and on-demand sports from NHL, MLS and UFC and more; music from Pandora, MOG, Rdio and TuneIn Radio; photos and videos from Facebook, Flickr and Vimeo; casual games including Angry Birds; plus news and entertainment from around the world.

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