Disney Seeking Patent to Block Knockoffs Made by 3-D Printers

Disney is looking to block people from using 3-D printers to produce  Disney merchandise.

They are currently seeking a new patent for a reflective substance that would confuse digital scanners, so it would be more difficult to scan Disney’s trademarked figurines and print them out on a 3-D printer.

The patent application states that Disney would use an “anti-scanning material” to form the face or head of the figurine to block useful scanning. It describes the material only as “retro-reflective”, perhaps in the form of glass beads. Technology for 3-D printing is growing and developing rapidly. Disney’s patent application seems to anticipate more widespread use of 3-D printers.

Disney is no doubt looking to protect it’s merchandising unit, Consumer Products & Interactive Media is a multibillion-dollar business. In the most recent quarter, it reported $1.1 billion for of revenue. It’s  unclear whether Disney actually wants to make the 3D scan-resist figurines, or if it’s just protecting the research it has done.

Disney also recently registered a method to have amusement-park rides sense when an occupant is in a seat, and making animated or robotic mouths move more accurately along with words.

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NEWS SOURCE: Orlando Sentinel

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