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Disney+ and Roku Team Up for “Moana 2” Spotlight in Roku City
The vibrant world of “Moana 2” is making waves in Roku City, thanks to a collaboration between Roku and Disney+. Viewers can now experience the film’s magic directly within Roku’s iconic screensaver. From the distant shores of Oceania, Moana’s companions, including Motufetū, Pua, and Heihei, have arrived in the digital cityscape, bringing the adventure to life until March 20th.
Related – Disney’s Moana 2 Breaks $1 Billion in Global Box Office
This Roku City campaign allows Disney+ to craft a distinctive and memorable experience for Roku’s vast audience of over 90 million streamers, infusing their viewing experience with Disney magic. Roku City, renowned for its hidden pop culture references, offers brands an unparalleled opportunity for genuine audience engagement. Notably, 85% of Roku subscribers have encountered the screensaver during streaming breaks.
You can see above what Roku City looked like before “Moana 2” was added. Have you ever watched the screensaver while streaming on Roku?
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