Disney Reveals New Photo Series At New York International Toy Fair

The New York International Toy Fair was the location for the reveal of the new Disney photo series to celebrate the importance of play and storytelling.  Iconic scenes from Disney Princess movies created by toy photographer, Brian McCarty took some of the favorite moments from Tangled, The Princess and the Frog and Brave.  The animated film frames were brought to life by a team of set designers using toys, custom-created sets, props and lighting in exact details.   From a boat ride against a horizon of twinkling lanterns to wishing on the night sky and racing through a lush forest, the doll sized details mirror the movie scenes perfectly.

Leslie Ferraro, Co Chair of Disney Consumer Products and Interactive Media and President of Disney Consumer Products, shared the following statement:

“Disney Princess characters have been cherished for generations. Their incredible stories and unique qualities, whether it’s Merida’s bravery, Tiana’s determination, or Rapunzel’s courage have always resonated with people all over the world.  Toys play a key role in extending these stories and sparking kids’ imaginations, and this photo series celebrates the importance of play, creativity and great storytelling.”

The team recreated three scenes using Disney Princess Dolls, Rapunzel and Tiana, from Hasbro and Merida and Flynn from Disney Store styled to look just like they appear in the films.

Mr. McCarty shared “The Disney princess characters inspire children to consider new possibilities. The photography seeks to capture some of that imagined world, in between the movies and the play room, to inspire fans everywhere,“  He stated that he felt a tremendous responsibility in capturing these important moments in the characters’ stories because they carry so much meaning for so many of us.

As part of the celebration of the Disney Princess characters, The Walt Disney Company is launching “Dream Big, Princess” this month, which celebrates the amazing qualities each character possesses with the hope that it will encourage kids to reach for their dreams.

Enjoy the “Be a Champion” video below and visit your Disney Store to see the incredible display and celebrate “Dream Big Princess” month with chipandco.com and your favorite prince and princess.

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