Disney Is Reserved About “Rogue One’s” Box Office Potential

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Disney higher ups might have the impression “Rogue One: A Star Wars Story” the first stand alone Star Wars film, won’t get the audience that “The Force Awakens” got. “We never felt it would do the level that ‘Force Awakens’ did,” Disney chief Bob Iger told investors at a Goldman Sachs conference, following a meeting with Lucasfilm head Kathleen Kennedy to talk about the “Star Wars” titles from 2021 and beyond.

Iger said that he has seen a recent rough cut of “Rogue One” and that “we love what we’ve seen.” That may not have always been the case. News broke, in May, that Disney executives were not happy with the “Rogue One” footage they saw and wanted reshoots. Since then, the studio has attempted to downplay the reshoot narrative, and even the film’s director Gareth Edwards spoke out that they were always planned like that.

Though Iger says that “interest in (‘Rogue One’) is as high as it was for ‘Force Awakens,'” his hint that it might not have the box office power that “The Force Awakens” had gives you the feeling that “Rogue One” will be a little less family friendly and more dramatic than what we’ve seen from Star Wars of old. “Rogue One” is scheduled to be released December 16th and I, for one, am looking forward to it!


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